Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Basf shopping experience:

1. Compare - without doubt the biggest advantage that the Basf offers shoppers today is the ability to compare thousands of Basf at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.

2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about

3. Testimonials - don't know anybody that has bought a Basf? Wrong! If the Basf is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.

4. Questions - Got a question about Basf then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....

5. Reputation - Never heard of the company selling Basf? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Basf and build up a picture of their reputation for sales, returns, customer service, delivery etc.

6. Returns - still worried that even after all of the above your Basf wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.

7. Feedback - happy with your Basf then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.

8. Security - check for the yellow padlock on the Basf site before you buy, and the s after http:/ /i.e. https:// = a secure site

9. Contact - got a question about Basf, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.

10. Payment - ready to pay for your Basf, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.

{{Infobox Company| company_name = BASF AG| company_logo = | company_type = Public (, )| foundation = 1865| location = Ludwigshafen, Germany.] (Chairman of the supervisory board, since 6 May 2003)
Jürgen Hambrecht (Chairman of the board, since 6 May 2003)
Eggert Voscherau (Vice-Chairman, since 6 May 2003)] (, , ) is a Germany chemical company and the largest chemical company in the world. BASF originally stood for Badische Anilin- und Soda-Fabrik (Baden Aniline and Soda Factory). Today, the four letters are a registered trademark and the company is listed on the Frankfurt Stock Exchange, London Stock Exchange, and Zurich Stock Exchange. The company delisted its ADR from the New York Stock Exchange in September 2007.

The BASF Group comprises more than 160 subsidiary and joint ventures and operates more than 150 production sites in Europe, Asia, North America, South America and Africa. Its headquarters are located in Ludwigshafen am Rhein (Rhineland-Palatinate, Germany). BASF has customers in over 200 countries and supplies products to a wide variety of industries.

At the end of 2006, the company employed more than 95,000 people, with over 47,000 in Germany alone. In 2006, BASF posted sales of Euro52.6 billion and income from operations before special items of over €6.7 billion. The company is currently expanding its international activities with a particular focus on Asia. Between 1990 and 2005, the company invested €5.6 billion in Asia, for example in sites near Nanjing and Shanghai, China.

Investors 72% of the BASF shares are held by institutional investors (AXA SA more than 5%, Allianz AG 2.6% and General Capital Group 2.1%). 45 % of the shares are held in Germany, 17.3 % in the UK and 13.5 % in the U.S.

Business segments BASF operates in a variety of markets. Its business is organized in the segments Chemicals, Plastics, Performance Products, Agricultural Products & Nutrition and Oil & Gas. The company occasionally advertises to the public. Its slogan is "The Chemical Company"

Chemicals BASF produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries.

Plastics BASF is the international leading producer of styrenes. Engineering plastics are sold to injection molders in a variety of industries. BASF’s polyurethanes have very diverse uses worldwide. For more information, see BASF's PlasticsPortal.

Performance Products BASF produces a range of performance chemicals, coatings and functional polymers. These include raw materials for detergents, textile and leather chemicals, pigments and raw materials for adhesives. Customers are the automotive, oil, paper, packaging, textile, sanitary products, detergents, construction materials, coatings, printing and leather industries.

Agricultural Products & Nutrition BASF is a supplier of agricultural products and chemicals for agriculture and animal nutrition, and for the pharmaceutical, food and cosmetic industries. In the field of plant biotechnology, BASF is concentrating on solutions for effective agriculture, healthier nutrition and plants to make products more efficiently. Products from this segment include fungicides, herbicides, vitamins, pharmaceutical active ingredients and Ultraviolet absorbers for sun creams.

Oil & Gas BASF explores for and produces oil and gas through its subsidiary Wintershall Holding AG. In Central and Eastern Europe, Wintershall works with its Russian partner Gazprom.

BASF history BASF was founded in Mannheim, Germany, by Friedrich Engelhorn in 1865 for the production of dyes. In 1867, research into synthesis of the dye indigo was successfully concluded. Until this time, indigo was extracted from plants and was expensive. Industrial production meant that the price could be cut drastically, and one effect was to make jeans affordable work clothes. The development of the Haber process from 1908 to 1912 made it possible to synthesize ammonia (commonly used in chemical and pyrotechnic warfare as well as some fertillizers), and in 1913 BASF started a new production plant in Oppau, adding fertilizers to its product range.

As a result of this monopoly, BASF was able to start operations at a new site in Leuna in 1916, where explosives were produced during the First World War. On September 21, 1921, an explosion occurred in Oppau, killing 565 people. This was the biggest catastrophe in German industry (see Oppau explosion). Under the leadership of Carl Bosch, BASF founded IG Farben together with Hoechst_AG, Bayer and three other companies, thus losing its independence. BASF was the nominal survivor, as all shares were exchanged for BASF shares prior to the merger. Rubber, fuels and coatings were added to the product range. In 1935, IG Farben and AEG presented the magnetophone – the first tape recorder – at the Radio Exhibition in Berlin. Following the appointment of Adolf Hitler as Chancellor in 1933, IG Farben cooperated with the Nazi Germany, profiting from guaranteed volumes and prices and from the slave labour provided by the government's concentration camps. . The plant is served by the Commonwealth Railway.

The Ludwigshafen site was almost completely destroyed during the World War II and was subsequently rebuilt. The allies dissolved IG Farben in November 1945. On July 28 1948 an explosion in which 207 people died occurred in Ludwigshafen. In 1952, BASF was refounded under its own name. With the German economic miracle in the 1950s, BASF added synthetics such as nylon to its product range. BASF developed polystyrene in the 1930s and invented Styropor® in 1951.

In the 1960s, production abroad was expanded and plants were built in Argentina, Australia, Belgium, Brazil, France, United Kingdom, India, Italy, Japan, Mexico, Spain and the United States. Following a change in corporate strategy in 1965, greater emphasis was placed on higher-value products such as coatings, pharmaceuticals, crop protection agents and fertilizers. Following the reunification of Germany, BASF acquired a site in Schwarzheide, eastern Germany, on October 25 1990.

On May 30 2006, BASF bought the Engelhard Corporation for 4.8 billion Dollars. This takeover is the largest takeover in the company's history. BASF is now the world's largest manufacturer of catalytic converters.

Other acquisitions in 2006 were the purchase of Johnson Polymer and the construction chemicals business of Degussa AG.

The acquisition of Johnson Polymer was completed on July 1, 2006. The purchase price was $470 million on a cash and debt-free basis. It provides BASF with a range of water-based resins that complements its portfolio of high solids and UV resins for the coatings and paints industry and will strengthen the company’s market presence, in particular in North America.

Also on July 1, 2006 the acquisition of the construction chemicals business of Degussa AG was completed. The purchase price for equity was just under €2.2 billion. In addition, the transaction was associated with debt of €0.5 billion.

There has been criticism from anti-biotechnology protest groups at BASF' plans for wanting to hold trials of GMO potatoes in the UK.

External links

• BASF

{{Infobox Company| company_name = BASF AG| company_logo = | company_type = Public (, )| foundation = 1865| location = Ludwigshafen, Germany.] (Chairman of the supervisory board, since 6 May 2003)
Jürgen Hambrecht (Chairman of the board, since 6 May 2003)
Eggert Voscherau (Vice-Chairman, since 6 May 2003)] (, , ) is a Germany chemical company and the largest chemical company in the world. BASF originally stood for Badische Anilin- und Soda-Fabrik (Baden Aniline and Soda Factory). Today, the four letters are a registered trademark and the company is listed on the Frankfurt Stock Exchange, London Stock Exchange, and Zurich Stock Exchange. The company delisted its ADR from the New York Stock Exchange in September 2007.

The BASF Group comprises more than 160 subsidiary and joint ventures and operates more than 150 production sites in Europe, Asia, North America, South America and Africa. Its headquarters are located in Ludwigshafen am Rhein (Rhineland-Palatinate, Germany). BASF has customers in over 200 countries and supplies products to a wide variety of industries.

At the end of 2006, the company employed more than 95,000 people, with over 47,000 in Germany alone. In 2006, BASF posted sales of Euro52.6 billion and income from operations before special items of over €6.7 billion. The company is currently expanding its international activities with a particular focus on Asia. Between 1990 and 2005, the company invested €5.6 billion in Asia, for example in sites near Nanjing and Shanghai, China.

Investors 72% of the BASF shares are held by institutional investors (AXA SA more than 5%, Allianz AG 2.6% and General Capital Group 2.1%). 45 % of the shares are held in Germany, 17.3 % in the UK and 13.5 % in the U.S.

Business segments BASF operates in a variety of markets. Its business is organized in the segments Chemicals, Plastics, Performance Products, Agricultural Products & Nutrition and Oil & Gas. The company occasionally advertises to the public. Its slogan is "The Chemical Company"

Chemicals BASF produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries.

Plastics BASF is the international leading producer of styrenes. Engineering plastics are sold to injection molders in a variety of industries. BASF’s polyurethanes have very diverse uses worldwide. For more information, see BASF's PlasticsPortal.

Performance Products BASF produces a range of performance chemicals, coatings and functional polymers. These include raw materials for detergents, textile and leather chemicals, pigments and raw materials for adhesives. Customers are the automotive, oil, paper, packaging, textile, sanitary products, detergents, construction materials, coatings, printing and leather industries.

Agricultural Products & Nutrition BASF is a supplier of agricultural products and chemicals for agriculture and animal nutrition, and for the pharmaceutical, food and cosmetic industries. In the field of plant biotechnology, BASF is concentrating on solutions for effective agriculture, healthier nutrition and plants to make products more efficiently. Products from this segment include fungicides, herbicides, vitamins, pharmaceutical active ingredients and Ultraviolet absorbers for sun creams.

Oil & Gas BASF explores for and produces oil and gas through its subsidiary Wintershall Holding AG. In Central and Eastern Europe, Wintershall works with its Russian partner Gazprom.

BASF history BASF was founded in Mannheim, Germany, by Friedrich Engelhorn in 1865 for the production of dyes. In 1867, research into synthesis of the dye indigo was successfully concluded. Until this time, indigo was extracted from plants and was expensive. Industrial production meant that the price could be cut drastically, and one effect was to make jeans affordable work clothes. The development of the Haber process from 1908 to 1912 made it possible to synthesize ammonia (commonly used in chemical and pyrotechnic warfare as well as some fertillizers), and in 1913 BASF started a new production plant in Oppau, adding fertilizers to its product range.

As a result of this monopoly, BASF was able to start operations at a new site in Leuna in 1916, where explosives were produced during the First World War. On September 21, 1921, an explosion occurred in Oppau, killing 565 people. This was the biggest catastrophe in German industry (see Oppau explosion). Under the leadership of Carl Bosch, BASF founded IG Farben together with Hoechst_AG, Bayer and three other companies, thus losing its independence. BASF was the nominal survivor, as all shares were exchanged for BASF shares prior to the merger. Rubber, fuels and coatings were added to the product range. In 1935, IG Farben and AEG presented the magnetophone – the first tape recorder – at the Radio Exhibition in Berlin. Following the appointment of Adolf Hitler as Chancellor in 1933, IG Farben cooperated with the Nazi Germany, profiting from guaranteed volumes and prices and from the slave labour provided by the government's concentration camps. . The plant is served by the Commonwealth Railway.

The Ludwigshafen site was almost completely destroyed during the World War II and was subsequently rebuilt. The allies dissolved IG Farben in November 1945. On July 28 1948 an explosion in which 207 people died occurred in Ludwigshafen. In 1952, BASF was refounded under its own name. With the German economic miracle in the 1950s, BASF added synthetics such as nylon to its product range. BASF developed polystyrene in the 1930s and invented Styropor® in 1951.

In the 1960s, production abroad was expanded and plants were built in Argentina, Australia, Belgium, Brazil, France, United Kingdom, India, Italy, Japan, Mexico, Spain and the United States. Following a change in corporate strategy in 1965, greater emphasis was placed on higher-value products such as coatings, pharmaceuticals, crop protection agents and fertilizers. Following the reunification of Germany, BASF acquired a site in Schwarzheide, eastern Germany, on October 25 1990.

On May 30 2006, BASF bought the Engelhard Corporation for 4.8 billion Dollars. This takeover is the largest takeover in the company's history. BASF is now the world's largest manufacturer of catalytic converters.

Other acquisitions in 2006 were the purchase of Johnson Polymer and the construction chemicals business of Degussa AG.

The acquisition of Johnson Polymer was completed on July 1, 2006. The purchase price was $470 million on a cash and debt-free basis. It provides BASF with a range of water-based resins that complements its portfolio of high solids and UV resins for the coatings and paints industry and will strengthen the company’s market presence, in particular in North America.

Also on July 1, 2006 the acquisition of the construction chemicals business of Degussa AG was completed. The purchase price for equity was just under €2.2 billion. In addition, the transaction was associated with debt of €0.5 billion.

There has been criticism from anti-biotechnology protest groups at BASF' plans for wanting to hold trials of GMO potatoes in the UK.

External links

• BASF